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Aesop Getreidegasse, Salzburg
2019, Austria

Aesop Getreidegasse, designed in collaboration with Götz Eßlinger, takes inspiration from Salzburg’s opulent Baroque architecture and rich connection to classical music. The store is situated within the fourteenth-century Gritzenbergerhaus on Getreidegasse, close to Wolfgang Amadeus Mozart’s birthplace.

The façade appears as a stage: shelves hover in the large windows in front of exuberant, ochre- coloured velvet curtains. Two artworks of dancers made from dried flowers and leaves, found at a local antiques market, grace the entrance. Once inside, oiled oak panels line the walls in a reinterpretation of local salons such as Café Tomaselli, established in 1703 and serving coffee to this day. A four-metre-long basin hewn from Nagelfluh, a local conglomerate stone associated with the Miocene age, plays in counterpoint with Salzburg’s geological base and holy-water fountains.

The second movement of the space is defined by a dramatic, pre-existing arched vault—brought to life by a dynamic up-lighting system. An expansive, solid oak counter emulates the three- legged form of ancient Cembalo instruments, on which Mozart composed great works. Another row of velvet curtains signals an intermezzo between front and back of house—the third sequence of the space is narrower and condensed with a desk, meeting space, and amenities.

Clients can explore and select from a complete range of skin, hair and body care products, distinguished by botanical and laboratory-generated ingredients of the highest quality. The store’s trained consultants are able to offer advice about products best suited to individual needs.

Aesop was founded in Melbourne in 1987 and today offers its superlative formulations in signature stores around the world. As the company evolves, meticulously considered design remains paramount to the creation of each space.

Photos and Text: Courtesy of Aesop

Mark M